How Sunfox Started
Sunfox didn’t begin with a big business plan or a perfect moment. It began in 2020, when COVID changed everything.
I lost my job as a dental assistant and, at the time, I was a single mum of three. I needed an income, but I also wanted the freedom to be there for school drop-offs, pick-ups, sport, awards and all the little moments that matter.
When I went back to the gym, I couldn’t find the activewear I wanted — soft, colourful, flattering, supportive and affordable. So I used my savings, took a chance and created Sunfox Active.
I’m Fi — founder of Sunfox Active and today, a mum of four.
For years I was very good at putting everyone else first. Somewhere between motherhood, work and everyday life, I stopped feeling like myself.
Starting Sunfox was scary. There was no guarantee it would work. But it gave me something I hadn’t felt for a long time — independence, purpose and the courage to choose myself again.
That feeling is still at the heart of Sunfox. I want women to put something on and feel comfortable, confident and a little more like themselves. Not because activewear changes who you are — but because sometimes a small choice for yourself is where something bigger begins.
Where We Are Today
Today, I’m a mum of four and Sunfox is still deeply personal to me.
I personally choose our fabrics, colours and styles, and I test the pieces myself. I’m fussy about softness, fit, support and whether something genuinely works for real life — from workouts to coffee runs, school runs, travel and everything in between.
Sunfox has grown through real women and real conversations at gyms, studios, community events and pop-up boutiques across Brisbane. We don’t want to be the biggest activewear brand. We want to be the brand that makes you feel good.
Every order, pop-up visit, message and recommendation means more than you probably realise. When you support Sunfox, you’re supporting a Brisbane small business, a female-founded brand and a mum who started with an idea, her savings and the courage to give it a go.
Soft. Colourful. Comfortable. A little bit different. Made for real women and real life.
With love,
Fi
