Our founder, Fiona is a mother of three and lover of training, health and wellness. She had enough of searching online for reasonably priced, good quality clothes; so decided to start her own label to fill the void.

“It was about feeling empowered, encouraging women to put themselves first, to have courage & to love the life they are creating,” Fi says. “I used to put myself last, always thinking about everyone else’s needs. I used to save every penny I could, feeling guilty about not having an income and contributing to my marriage because I was at home looking after the kids. My self-esteem plummeted, having gained a lot of weight after having children.

“Sunfox is one of the scariest decisions I’ve ever made, but I can honestly say I have never looked back and could not be happier! It was after this that I realised everything I had been doing, thinking & allowing to happen had taken a toll on everyone, especially me. I learnt the hard way, I should always put myself first, a happy mum means happy children and that is a happy family. This is now my mantra to share with you.”