Empowering Active Women Every Day – The Story Behind Sunfox Active

Finding quality women’s activewear online that actually supports your real day-to-day life can be harder than it should be. Between early morning workouts, running errands around Brisbane, school drop-offs, work, and trying to squeeze in a moment for yourself, life doesn’t slow down. And neither do you.

As a fellow active woman and a busy mum of four, I know exactly what that feels like. There were days when I barely had a moment to breathe - let alone feel confident in what I was wearing. That’s why Sunfox Active, a Brisbane-based activewear label, was born.

Why I Started Sunfox Active

In 2020, when I lost my job during the pandemic, I used my savings to create something I desperately needed myself - comfortable, flattering activewear that makes women feel strong, confident, and supported, no matter how busy life gets.

I didn’t want to build just another activewear brand. I wanted to create activewear for real women - for the ones who train hard, love deeply, hustle daily, and still show up for themselves in the little moments that count. The ones who go from Pilates to school run, or from a gym session straight into a work meeting - without needing to change or feel uncomfortable.

Activewear Designed for Real Life

Every Sunfox Active piece is designed with comfort, performance, and style in mind. Our fabrics are buttery-soft, squat-proof and made to move with your body - whether you're working out, chasing kids, or grabbing a coffee in Brisbane with friends. Because we believe:

• Activewear should feel as good as it looks

• Confidence comes from comfort and fit

• Every woman deserves to feel empowered in her own skin

More Than Just Activewear

Since launching, we’ve proudly helped thousands of women across Australia feel more confident in their movement and in themselves. Sunfox Active is more than just an online activewear store for women - it’s a community of strong, busy, everyday women who choose to back themselves.

To the Women Who Do It All…

Here’s to you - the multitasking, goal-chasing, soul-nourishing women juggling life one day at a time. We see you. We celebrate you. And we’re here to support you with activewear that works as hard as you do.

Ready to Feel the Difference?

If you're looking for comfortable women’s activewear in Brisbane that supports your lifestyle (not just your workout), explore our latest collection.

👉 Shop the New Arrivals Collection – Sunfox Active